#WildAboutYou
"All women need to hear they're amazing."
Those are the words of Joey Schleicher, who overheard a woman gossiping about her and wrote an open letter on the Huffington Post that went viral. We agreed and jumped on this opportunity for real-time engagement, asking Joey to join us in a social push we called #WildAboutYou.
The compliments
In the week leading up to National Compliment Day, we began to post compliments to influencers, bloggers and especially "regular gals" on behalf of Joey. Around 200 per day, actually. And we created "compliment cards" that women could share with each other.
The results
This week-long activation earned 4.4 million media impressions, including the one here (from Bustle). Engagement on our social media platforms went through the roof, with our Facebook following alone increasing by 600%. And the goodwill was palpable. All for an idea that cost around $500.