The writer Carlos Castañeda once said,
"Whatever must be learned must be learned the hard way." 

This much-less celebrated Peruvian would like to amend that to: Whatever must be learned, must be earned the hard way.


AWARDS

Graphis
AIGA/NY
365, AIGA: Year in Design
The Adweek Buzz Award
The Webby Awards, 2009 and 2010
The Obie Awards
The Effie Awards
The Emmy Awards
The One Show
The Show, AdFed Mn


SPEAKING ENGAGEMENTS

AMA AdBowl panelist, 2019
Univ of St. Thomas, “Start Seeing” moderator, 2019
Chicago Portfolio School,
"Experience-driven Branding," 2016
Savannah College of Art & Design, 2014 and 2016
Student Ad Summit, AdFed Mn, 2014 and 2016
Explore Minnesota Tourism Conference,
"New Ways to Reach Consumers," 2016
3% Conference, Panelist, MPLS, 2015
Miami Ad School, 2015
Adobe Conference, "xCHANGE," 2015
3% Conference Minneapolis, 2015
MPLS MadWomen, "Hacking the Issues," 2014
Art Institutes International, 2014

COVERAGE

AdCritic
CMYK Magazine
Print Magazine
Screen Magazine
Lürzer's Archive
Communication Arts

2024 Phoenix Addys, Judge
2017 American Advertising Awards,
National Judge


CONFERENCES

TEDWomen, 2013
3% Conference, 2012
NACDS for wet n wild, 2014
Fast Company Innovation Festival, 2016
Expo West, 2019


LITERARY

PUBLISHED
Short Fiction, The Dos Passos Review
Short Fiction, Grey Sparrow Journal

BOARD OF DIRECTORS
The Loft Literary Center
Friends of the Hennepin County Library

NON-PROFIT

COFOUNDER
And Now She Rises, 2018-present

MENTOR
BrandLab, 2014–2016
ArtBuddies, 2002–2006


Birds of a feather…
These are the co-conspirators on my projects. Check ‘em out.

JENNIFER BARTON, account director
ANDREW BECKMAN, designer
VINCE BEGGIN, freelance cd/writer
JENNIFER BERG, account director
RAVI BHATIA, content producer
TIM BLEVINS, copywriter
LAUREN BUCKLEY, strategy director
ELIZABETH BURNS, acd/writer
KRISTEN EVANOFF, kingmaker
MIKE FETROW, ecd and mentor
KARI HELLING, account director
JENNY KIRMIS, copywriter
JENNIFER LANGE, strategist
STEPHANIE LARSON, acd/art director
KATIE MILLER, social media strategist
JOHN NEERLAND, gcd/writer
KATY RAMME, account director
SARAH RIEDELL, project manager
DENNIS RYAN, cco and mentor
STEPHANIE SCHAFER, account director
ABBY STAVIG, producer
APRIL SWINSON, copywriter
EMILY TAYLOR, art director
EMALIE WICHMANN, copywriter
LINDSEY WRIGHT, illustrator
MARIE ZIMMERMAN, art director