Make sure you're logged into Facebook and then check out the site.
Wild It Up! for Caribou Coffee
Created as a way to introduce Caribou Coffee's Wild Coolers, this facebook app allows users to make a photo wilder by adding items from a library of nearly 200 images. Tattoos, facial hair, grafitti and Lucha Libre masks included.
Make sure you're logged into Facebook and then check out the site.
Make sure you're logged into Facebook and then check out the site.
YearbookYourself.com
Created as part of the 2008 back-to-school campaign for Taubman's upscale shopping centers, this site allows users to upload a photo of themselves and be morphed into yearbook photos from the 50s, 60s, 70s, 80s and 90s.
Total number of visitors (site was live for 3 months) : 15.2 million
Average number of time spent on site: 10 minutes, 38 seconds
Check out the site.
Total number of visitors (site was live for 3 months) : 15.2 million
Average number of time spent on site: 10 minutes, 38 seconds
Check out the site.
Use Your Voice
Every election since I've been old enough to vote, I've heard the news say that people (especially young people) don't deliver on their promise to vote. This flashmob event–an extracurricular project–was intended to push apathetic voters to the polls by reminding them that not voting is a disturbing form of self-censorship.
The details: Downtown Minneapolis at rush hour on the night before the 2008 Presidential elections.
Passers-by were stunned as 50 people (the commuters, the couple waiting to go into a restaurant, the bicyclist, even the busking guitar player) suddenly taped their mouths shut with gags that read: Use Your Voice Nov.4
Watch video of the event: Coming soon!
And see the press:
AIGA
During a project for the American Institute Of Graphic Arts, we discovered that many of the terms employed by designers have an inherent dark side to them ("widow", "orphan", "bleed"). With this in mind we developed "Design... Not for the Faint of Heart", a macabre site that tested the knowledge of students and young designers across the world.
The object was to find all 25 design terms hidden in the grim scene and win the poster. T-shirts were also made available, and we ended up with orders from Stockholm to Osaka, Sao Paulo to Bemidji.
Lotology
For the Global Lottery Collectors Society, playing the lottery has little to do with winning a big jackpot. This unique group, who call themselves lotologists, collects scratch tickets and memorabilia from lotteries around the world.
Lotology is a short documentary that explores why these quirky collectors save millions of lottery tickets each, and why they believe that an unscratched ticket is worth more than any prize lurking under the latex.
I was the co-director, co-writer and art director of this film, and am now trying to get it accepted at film festivals.
Here is the (barebones) film website. And here is a sample of the press we've started receiving:
Taubman Shopping Centers
The "Today" campaign sought to inspire and empower shoppers, while directing them to the stores found at their local Taubman Shopping Centers (in this case, Westfarms).
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