Caribou Coffee is the second largest coffee retailer. To support a redesign of their logo and brand, we launched an extensive out-of-home campaign. Each piece brought to life the tagline: "Life is short. Stay awake for it."
The Caribou campaign was listed as a finalist for the 2010 O'Toole Awards in the O'Toolebox category, and was awarded gold and silver in the 2011 Obie Awards.
